Tag Archives: Books

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Drive: The Surprising Truth About What Motivates Us – Daniel H. Pink

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offer smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

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Ocean of Churn: How the Indian Ocean Shaped Human History – Sanjeev Sanyal

Much of human history has played itself out along the rim of the Indian Ocean. In a first-of-its-kind attempt, bestselling author Sanjeev Sanyal tells the history of this significant region, which stretches across East Africa, the Middle East and the Indian subcontinent to South East Asia and Australia. He narrates a fascinating tale about the earliest human migrations out of Africa and the great cities of Angkor and Vijayanagar; medieval Arab empires and Chinese ‘treasure fleets’; the rivalries of European colonial powers and a new dawn.

Sanjeev explores remote archaeological sites, ancient inscriptions, maritime trading networks and half-forgotten oral histories, to make exciting revelations. In his inimitable style, he draws upon existing and new evidence to challenge well-established claims about famous historical characters and the flow of history. Adventurers, merchants, explorers, monks, swashbuckling pirates, revolutionaries and warrior princesses populate this colourful and multifaceted narrative.

The Ocean of Churn takes the reader on an amazing journey through medieval geopolitics and eyewitness accounts of long-lost cities to the latest genetic discoveries about human origins, bringing alive a region that has defined civilization from the very beginning.

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Jasmine and Stars: Reading More Than Lolita in Tehran – Fatemeh Keshavarz

In a direct, frank, and intimate exploration of Iranian literature and society, scholar, teacher, and poet Fatemeh Keshavarz challenges popular perceptions of Iran as a society bereft of vitality and joy. Her fresh perspective on present-day Iran provides a rare insight into this rich culture alive with artistic expression but virtually unknown to most Americans.

Keshavarz introduces readers to two modern Iranian women writers whose strong and articulate voices belie the stereotypical perception of Iranian women as voiceless victims in a country of villains. She follows with a lively critique of the recent best-seller Reading Lolita in Tehran: A Memoir in Books, which epitomizes what Keshavarz calls the New Orientalist narrative, a view marred by stereotype and prejudice more often tied to current geopolitical conflicts than to an understanding of Iran.

Blending in firsthand glimpses of her own life–from childhood memories in 1960s Shiraz to her present life as a professor in America–Keshavarz paints a portrait of Iran depicting both cultural depth and intellectual complexity. With a scholar’s expertise and a poet’s hand, she helps amplify the powerful voices of contemporary Iranians and leads readers toward a deeper understanding of the country’s past and present.

In a direct, frank, and intimate exploration of Iranian literature and society, scholar, teacher, and poet Fatemeh Keshavarz challenges popular perceptions of Iran as a society bereft of vitality and joy. Her fresh perspective on present day Iran provides a rare insight into this rich culture alive with artistic expression but virtually unknown to most Americans. She warns against the rise of what she calls the New Orientalist narrative, which thrives on stereotype and prejudice and is often tied to current geopolitical conflict rather than an understanding of Iran. Keshavarz offers a lively critique of the best-seller Reading Lolita in Tehran, which she says epitomizes this New Orientalist attitude. Blending in firsthand glimpses of her own life, Keshavarz paints a portrait of Iran depicting both cultural depth and intellectual complexity.

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Gazing at Neighbours: Travels Along the Line That Partitioned India – Bishwanath Ghosh

In July 1947, British barrister Cyril Radcliffe was summoned to New Delhi and given five weeks to draw, on the map of the subcontinent, two zigzagged lines that would decide the future of one-fifth of the human race.

One line, 553 kilometres long, created the province of West Punjab; the other, adding up to 4,096 kilometres, carved out a province called East Bengal. Both territories joined the new-born nation of Pakistan—an event called the Partition of India, which saw one million people being butchered and another fifteen million uprooted from their homes.

Enough and more has been written about the horrors of Partition, but what of the people who actually inhabit the land through which these lines run?

Curiosity leads Bishwanath Ghosh into journeying along the Radcliffe Line—through the vibrant greenery of Punjab as well as the more melancholic landscape of the states surrounding Bangladesh—and examining, first hand, life on the border. Recording his encounters and experiences in luminous prose, Gazing at Neighbours is a narrative of historical stock-taking as much as of travel.

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Hooked: How to Build Habit-Forming Products – Nir Eyal

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behaviour. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.