Tag Archives: Books

In My Hands Today…

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Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath and Dan Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas–entrepreneurs, teachers, politicians, and journalists–struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

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Aimless in Banaras: Wanderings in India’s Holiest City – Bishwanath Ghosh

While cremating his mother at the famed Manikarnika Ghat, Bishwanath Ghosh pretended he was a writer collecting material for a future book rather than a grieving son—his way of dealing with the last rites. A few years later, he returns to Banaras to write that book.

Plunging into its timeless aura, he roams its ghats and galis, sails through the cool breeze of the Ganga, walks through the heat of funeral pyres. One moment he is observing a sadhu show off his penile strength, in the next he is on a boat with a young woman who has been prophesied to marry seven times; one moment he is in conversation with the celebrated writer Kashinath Singh, who is an atheist, and in the next he is having tea with a globe- trotting priest and a god-fearing doctor … Ghosh finds a story in every bend as he engages with quintessential Banarasis—their paan-stuffed mouths spouting expletives and wisdom with equal flair—and discovers why they are among the happiest people on earth.

Then one evening at Manikarnika, as he emerges from a temple, wearing ash from the cremation ground on his forehead, he finds a bit of Banaras in himself.

Aimless in Banaras is not only a sensuous portrait of India’s holiest city but also a meditation on life—and death.

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Wanderlust: The Amazing Ida Pfeiffer, the First Female Tourist – John van Wyhe

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“I found no one to accompany me, and was determined to do; so I trusted to fate, and went alone”.

In 1797 in Vienna, Ida Pfeiffer was born into a world that should have been too small for her dreams. The daughter of an Austrian merchant, she made clear from an early age that she would not be bound by convention, dressing in boys’ clothing and playing sports. After her tutor introduced her to stories of faraway lands, she became determined to see the world first-hand. This determination led to a lifetime of travel —much of it alone — and made her one of the most famous women of the nineteenth century.

Pfeiffer faced many obstacles, not least expectations of her gender. She was a typical nineteenth century housewife with a husband and two sons. She was not wealthy nor well connected. Yet after the death of her husband, and once her sons were grown and settled, at the age of forty-one she set off on her first journey, not telling anyone the true extent of her travel plans. Between that trip and her death in 1858, she would barely pause for breath, circling the globe twice—the first woman to do so—and publishing numerous popular books about her travels. Usually traveling solo, Pfeiffer faced storms at sea, trackless deserts, plague, malaria, earthquakes, robbers, murderers, and other risks.

In Wanderlust, John Van Wyhe tells Pfeiffer’s story, with generous excerpts from her published accounts, tell of her involvement with spies, international intrigue, and more. The result is a compelling portrait of the remarkable life of a pioneer unjustly forgotten.

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Step by Step – Simon Reeve

TV documentary maker Simon Reeve has dodged bullets on frontlines, hunted with the Bushmen of the Kalahari, dived with manta rays, seals and sharks, survived malaria, walked through minefields, tracked lions on foot, been taught to fish by the President of Moldova, and detained for spying by the KGB.

After a decade spent making more than 80 programmes he has become a familiar face on British TV, well known for his extraordinary journeys across jungles, deserts, mountains and oceans, and to some of the most beautiful, dangerous and remote regions of the world.

But what most people don’t know is that Simon’s own journey started in a rough area of Acton, West London where he was brought up and left school with no qualifications. For the first time he will tell his life story with a book rich in anecdotes to entertain and inform readers about some of the most fascinating (and often dangerous) places in the world and what it took to reach them.

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The Professor and the Madman: A Tale of Murder, Insanity and the Making of the Oxford English Dictionary – Simon Winchester

The Professor and the Madman, masterfully researched and eloquently written, is an extraordinary tale of madness, genius, and the incredible obsessions of two remarkable men that led to the making of the Oxford English Dictionary — and literary history.

The compilation of the OED, begun in 1857, was one of the most ambitious projects ever undertaken. As definitions were collected, the overseeing committee, led by Professor James Murray, discovered that one man, Dr. W. C. Minor, had submitted more than ten thousand.

When the committee insisted on honoring him, a shocking truth came to light: Dr. Minor, an American Civil War veteran, was also an inmate at an asylum for the criminally insane.