In My Hands Today…

The Leadership Sutra: An Indian Approach to Power – Devdutt Pattanaik

Durga is the goddess of power in Hinduism, as well as in Buddhism and Jainism.

Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere, from China to England.

We tend to tiptoe around the role of power in management and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment and fails to energize the organization.

Leaders often equate themselves with lions and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.

Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.

In My Hands Today…

Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing – Emily Lynn Paulson

She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme.

Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world only to realize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America. A significant polemic on how MLMs operate, Hey, Hun expertly lays out their role in the cultural epidemic of isolation and the cult-like ideologies that course through their trainings, marketing, and one-on-one interactions. Equally entertaining and smart, Paulson’s first-person accounts, acerbic wit, and biting commentary will leave you with a new perspective on those “Hey Hun” messages flooding your inbox.

In My Hands Today…

Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier – Marisa Meltzer

Called “one of the most disruptive brands in beauty” by Forbes , Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost-instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.

At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down?

In Glossy , journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is a gripping portrait of not just one of the most important business leaders of her generation, but also a chronicle of an era.

In My Hands Today…

Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet – Taylor Lorenz

For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.

By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It’s the real social history of the internet.

Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century.

Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us.

In My Hands Today…

Nawabs, Nudes, Noodles: India through 50 Years of Advertising — Ambi Parameswaran

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country’s culture, politics, and economy in the last fifty years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdotes and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration, and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From ‘Only Vimal’ and ‘Jai Jawan Jai Kisan’ to ‘Jo biwi se kare pyaar’ and the controversial Tuffs Shoes campaign, the book is a memorable journey through brands, consumers, and the world of advertising.