Tag Archives: Business

In My Hands Today…

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Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist – Kate Raworth

Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures.

Can it be fixed? In Doughnut Economics, Oxford academic Kate Raworth identifies seven critical ways in which mainstream economics has led us astray, and sets out a roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. En route, she deconstructs the character of ‘rational economic man’ and explains what really makes us tick. She reveals how an obsession with equilibrium has left economists helpless when facing the boom and bust of the real-world economy. She highlights the dangers of ignoring the role of energy and nature’s resources – and the far-reaching implications for economic growth when we take them into account. And in the process, she creates a new, cutting-edge economic model that is fit for the 21st century – one in which a doughnut-shaped compass points the way to human progress.

Ambitious, radical and rigorously argued, Doughnut Economics promises to reframe and redraw the future of economics for a new generation.

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Contagious: Why Things Catch On – Jonah Berger

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumours and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is – a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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The Price of Admission: How America’s Ruling Class Buys Its Way into Elite Colleges — and Who Gets Left Outside the Gates – Daniel Golden

Every spring thousands of middle-class and lower-income high-school seniors learn that they have been rejected by America’s most exclusive colleges. What they may never learn is how many candidates like themselves have been passed over in favor of wealthy white students with lesser credentials—children of alumni, big donors, or celebrities.

In this explosive book, the Pulitzer Prize–winning reporter Daniel Golden argues that America, the so-called land of opportunity, is rapidly becoming an aristocracy in which America’s richest families receive special access to elite higher education—enabling them to give their children even more of a head start. Based on two years of investigative reporting and hundreds of interviews with students, parents, school administrators, and admissions personnel—some of whom risked their jobs to speak to the author—The Price of Admission exposes the corrupt admissions practices that favor the wealthy, the powerful, and the famous.

In The Price of Admission, Golden names names, along with grades and test scores. He reveals how the sons of former vice president Al Gore, one-time Hollywood power broker Michael Ovitz, and Senate Majority Leader Bill Frist leapt ahead of more deserving applicants at Harvard, Brown, and Princeton. He explores favoritism at the Ivy Leagues, Duke, the University of Virginia, and Notre Dame, among other institutions. He reveals that colleges hold Asian American students to a higher standard than whites; comply with Title IX by giving scholarships to rich women in “patrician sports” like horseback riding, squash, and crew; and repay congressmen for favors by admitting their children. He also reveals that Harvard maintains a “Z-list” for well-connected but underqualified students, who are quietly admitted on the condition that they wait a year to enroll.

The Price of Admission explodes the myth of an American meritocracy—the belief that no matter what your background, if you are smart and diligent enough, you will have access to the nation’s most elite universities. It is must reading not only for parents and students with a personal stake in college admissions, but also for those disturbed by the growing divide between ordinary and privileged Americans.

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Principles: Life and Work – Ray Dalio

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

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Drive: The Surprising Truth About What Motivates Us – Daniel H. Pink

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offer smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.