In My Hands Today…

Nawabs, Nudes, Noodles: India through 50 Years of Advertising — Ambi Parameswaran

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country’s culture, politics, and economy in the last fifty years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdotes and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration, and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From ‘Only Vimal’ and ‘Jai Jawan Jai Kisan’ to ‘Jo biwi se kare pyaar’ and the controversial Tuffs Shoes campaign, the book is a memorable journey through brands, consumers, and the world of advertising.

In My Hands Today…

Lady Doctors: The Untold Stories of India’s First Women in Medicine – Kavitha Rao

At a time when medicine is a highly sought-after career for Indian women, it is hard to imagine what it was like for the pioneers. The story of how firmly they were bound in fetters of family, caste, and society and how fiercely they fought to escape needs to be told. In Lady Doctors, Kavitha Rao unearths the extraordinary stories of six women from the 1860s to the 1930s who defied the idea that they were unfit for medicine by virtue of their gender.

From Anandibai Joshi, who broke caste rules by crossing an ocean, to Rukhmabai Raut, who escaped a child marriage, divorced her husband, and studied to be a doctor; from Kadambini Ganguly, who took care of eight children while she worked, to child widow Haimabati Sen, who overcame poverty and hardship—these women had a profound and lasting impact. And in their forgotten lives lie many lessons for modern women.

In truth, the compelling stories of these radical women have been erased from our textbooks and memories because histories have mostly been written by men, about men. In an immensely readable narrative and with impeccable research, Lady Doctors rectifies this omission.

In My Hands Today…

100 Ways to Change Your Life: The Science of Leveling Up Health, Happiness, Relationships & Success – Liz Moody

From the creator of The Liz Moody Podcast comes a science-backed guide to creating your best life.

What daily habits do happiness psychologists recommend to sprinkle our lives with joy?

What does the latest research show about how we can live longer?

How do the world’s top gastroenterologists tackle bloating and constipation?

How can we amp up our charisma, make and keep quality friendships, and overcome the burnout sapping our energy every day?

100 Ways to Change Your Life offers real answers to each of these questions, and so many more.

This is a new kind of personal growth book; here, veteran journalist Liz Moody translates her years of experience interviewing the world’s leading doctors, scientists, and thinkers into a smart, choose-your-own-adventure-style read that offers concrete solutions to some of life’s biggest hurdles—physical, mental, emotional, or otherwise. Whether you decide to read the entire book at once for total transformation, a tip a day to add a dose of inspiration to your morning routine, or go directly to the sections that address your specific needs and challenges, every page of 100 Ways to Change Your Life offers powerful, habit-building tips across subjects ranging from mental health, careers, relationships, confidence, and physical health in 100 fun-to-read, easy-to-digest parts that provide highly actionable tools and mindset-shifting ideas that will change every part of your life—from the moment you turn the first page.

In My Hands Today…

Class: A Memoir of Motherhood, Hunger, and Higher Education – Stephanie Land

When Stephanie Land set out to write her memoir Maid, she never could have imagined what was to come. Handpicked by President Barack Obama as one of the best books of 2019, it was called “an eye-opening journey into the lives of the working poor” (People). Later it was adapted into the hit Netflix series Maid, which was viewed by 67 million households and was Netflix’s fourth most-watched show in 2021, garnering three Primetime Emmy Award nominations. Stephanie’s escape out of poverty and abuse in search of a better life inspired millions.

Maid was a story about a housecleaner, but it was also a story about a woman with a dream. In Class, Land takes us with her as she finishes college and pursues her writing career. Facing barriers at every turn including a byzantine loan system, not having enough money for food, navigating the judgments of professors and fellow students who didn’t understand the demands of attending college while under the poverty line—Land finds a way to survive once again, finally graduating in her mid-thirties.

Class paints an intimate and heartbreaking portrait of motherhood as it converges and often conflicts with personal desire and professional ambition. Who has the right to create art? Who has the right to go to college? And what kind of work is valued in our culture? In clear, candid, and moving prose, Class grapples with these questions, offering a searing indictment of America’s educational system and an inspiring testimony of a mother’s triumph against all odds.

In My Hands Today…

Dashavatar : Stories of Lord Vishnu – Piyusha Vir

Did you know that each avatar of Vishnu arrived with a specific purpose?

Time and again, Vishnu has manifested in different forms to fulfil his role as a ‘protector’ of the world. Among the long list of 24 avatars, 10 have captured our imagination for centuries together—Matsya, Kurma, Varaha, Narasimha, Vamana, Parshuram, Rama, Krishna, Buddha, and Kalki.

But how exactly did these avatars impact society? And how do they link to the Charles Darwin theory of evolution?

While each avatar has its own set of legends that extoll their characteristics and deeds, the stories behind them are just as interesting and informative.

Presented from a contemporary and unbiased perspective, these stories of the 10 avatars of Vishnu are an attempt to make mythology more believable and relevant to the world that we live in today.