In My Hands Today…

Misbehaving: The Making of Behavioral Economics – Richard H. Thaler

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

The Quiet Chain of Possessions: Understanding the Diderot Effect and why one purchase often leads to another

A new phone arrives on the desk. The box is opened slowly, and the device is lifted out, its screen bright and immaculate. For a moment, the desk feels different, as if the small rectangle of glass has quietly changed the space around it. The charging cable beside it looks worn. The old case from the previous phone no longer fits. Even the desk itself appears slightly cluttered next to the clean lines of the new device. Nothing dramatic has happened. Yet the standard has shifted. What felt perfectly adequate yesterday now feels slightly out of place.

This small chain reaction has a name. It is known as the Diderot Effect, and the idea traces back to an unexpected moment in the life of the eighteenth-century philosopher Denis Diderot.

Denis Diderot once received an elegant scarlet dressing gown as a gift. Until then, he had lived with modest possessions. His furniture was simple. His desk was functional. The room reflected a practical life rather than a luxurious one. The new robe altered the balance. Against the richness of the fabric, everything around it suddenly looked worn. The desk seemed crude. The chair appeared plain. The rug felt dull. Gradually, one object after another was replaced until the room matched the elegance of the robe. Later, Diderot wrote about this experience with a mix of humour and regret. A single object had quietly reorganised his surroundings. Centuries later, economists and behavioural researchers would give this pattern a name. One purchase leads to another because the first item changes the standard for everything around it.

Possessions rarely remain isolated objects. Each one quietly changes the expectations around it.

Humans are uncomfortable with a mismatch. We prefer environments where things make sense together. A room feels calmer when the colours align. A wardrobe works better when the clothes complement one another. A workspace becomes easier when tools form a coherent system. Seen this way, the Diderot Effect is not only about consumption. It reflects something more basic about how people organise their lives.

Objects rarely exist in isolation. They belong to small ecosystems. A phone connects to earphones, cables, cases, and digital subscriptions. A dining table relates to chairs, lighting, and tableware. Clothing interacts with shoes and accessories. When one element changes, the mind reassesses the rest. The desire for coherence begins quietly. The consequences often appear later.

A modern example sits in many pockets. Someone buys a new phone. The upgrade is reasonable. The previous device may have been slowing down or losing battery life. Soon, the phone feels exposed without a proper case. The case leads to a wireless charger that fits the desk better. A pair of wireless earphones integrates neatly with the device. The desk itself begins to look cluttered next to the clean lines of the new technology. A desk organiser appears. Perhaps a better lamp. Each purchase solves a small inconvenience. None of them feels extravagant on its own. Yet the chain began the moment the first item arrived. The new phone quietly raised the standard for everything around it.

The same pattern now appears in digital life as well. A person subscribes to one productivity tool because it promises better organisation. Soon, a note-taking app appears to complement it. A calendar system follows. Then a task manager that integrates everything together. Cloud storage expands to support the new system. None of these decisions feels excessive. Each one improves the usefulness of the previous tool. Yet over time, a small ecosystem forms. Subscriptions accumulate quietly, and the monthly cost grows almost unnoticed. The Diderot Effect has simply moved from physical objects to digital environments. One tool raises the standard for how everything else should work.

The same pattern appears in another familiar place. A salary increase. At first, the changes are modest. A more comfortable apartment. Easier travel. The occasional meal at a nicer restaurant. These improvements are reasonable. Higher income naturally improves living conditions. The shift becomes visible only over time. Anyone who has watched their income grow may have noticed how quickly these upgrades fade into the background and begin to feel normal. The larger apartment invites furniture that suits the space. The furniture suggests better décor. Social habits adjust. What once felt like an occasional treat becomes routine. Economists call this lifestyle inflation.

The Diderot Effect explains how it happens. Each upgrade quietly establishes a new baseline. Once that baseline moves, the surrounding lifestyle begins to align with it. Nothing feels extravagant in isolation. Yet the overall structure of spending slowly expands.

Few situations reveal this pattern more clearly than an Indian wedding. A family may begin with a single beautiful garment. Perhaps the bride chooses an elaborate lehenga for the ceremony. Once that choice is made, other decisions begin to align with it. Jewellery must complement the scale of the outfit. The venue must match the formality. The décor should echo the colours. Invitations should reflect the tone. Soon, the wedding becomes a carefully designed environment rather than a simple gathering. Clothing, venue design, lighting, photography, and catering form an aesthetic system. No individual decision feels unreasonable. Each step simply maintains coherence with the previous one. But taken together, the cascade can transform the scale of the event entirely. What began as a single purchase becomes a whole world.

This raises a more complicated question. Is the Diderot Effect simply a trap of consumer culture, or does it reflect something deeper about identity? The answer may lie somewhere between the two. People often shape their environments to reflect who they are becoming. A musician fills a room with instruments and recording equipment. A traveller invests in luggage and photography gear. A reader accumulates books. These collections are rarely accidents. They form part of the identity a person is building. Seen in this light, the Diderot Effect is not always irrational. Sometimes it reflects a genuine shift in how someone lives. The difficulty appears when the process runs unconsciously. Without awareness, consumption begins to expand simply because the environment demands consistency. The Diderot Effect becomes problematic only when the chain forms without our noticing.

Some people, interestingly, respond to this pattern. Instead of upgrading everything else, they allow the mismatch to remain. The expensive camera sits inside an old backpack. A beautifully crafted dining table stands beside ordinary chairs. A sleek laptop rests on a desk that has clearly seen years of use. The space becomes less curated but more honest. Objects from different stages of life coexist without forcing a uniform aesthetic. The chain ends early.

Modern culture often treats restraint as deprivation. If someone can afford an upgrade, the assumption is that they should take it. But restraint can also be a form of design. When people consciously decide which upgrades matter and which ones do not, their environments begin to reflect deliberate choices rather than automatic escalation. One person may spend generously on travel while keeping a simple wardrobe. Another may build a beautiful home while driving an ordinary car. Someone else may invest heavily in learning while ignoring fashionable gadgets. In each case, the Diderot Effect is acknowledged but not allowed to dictate every decision. The environment still forms a coherent story. The difference is that the story is chosen rather than inherited from a chain of purchases.

The insight Denis Diderot wrote about centuries ago remains surprisingly modern. Possessions rarely remain neutral additions to our lives. Each one carries a small gravitational pull. It changes the expectations around it. Understanding this does not require rejecting new purchases. It simply invites a pause. The next time a new object appears on the desk, it may quietly suggest several others. The chain has not yet formed, but it is waiting. You may decide to follow it. Or you may decide that one improvement is enough. The desk may not look perfectly curated. But it will reflect something quieter.

A life shaped deliberately rather than automatically.

In My Hands Today…

Handwritten: The Founding Story of Yuppiechef – Andrew Smith

In 2006, from a lounge in Cape Town, two friends launched an online kitchen-tool store with 32 products, no credit-card facilities, and zero marketing budget. They packaged orders themselves, dropping in a handwritten card with every purchase to prove to skeptical consumers that there were real humans “on the other side of the internet”.

Over the next 16 years, Yuppiechef evolved into a retail pioneer. Handwritten takes you on the rollercoaster journey of scaling an e-commerce empire. From sharing a rusted 1989 Toyota Corolla and battling early credit card fraudsters, to securing multi-million-dollar backing from global venture capital giant Tiger Global. It chronicles the chaotic highs of holiday-season and warehouse floods, the bold move into physical retail, and the ultimate acquisition by the Mr Price Group in 2021.

But beyond the timeline of a successful startup, this is a deeply human memoir drawn from decades of the author’s private journals. It strips away the glossy veneer of the “optimistic, confident” entrepreneur to reveal the profound emotional toll of leadership.

Inside Handwritten, you will discover:

  • The Bootstrapper’s Reality: How Yuppiechef survived its fragile early years without funding, driven by the philosophy of “growing as fast as we can and as slowly as we need to”.
  • Culture as a Strategy: Why true customer loyalty and teamwork is built on genuine human connection, empathy, and “relational hygiene”.
  • The Cost of Success: An honest look at the burnout, anxiety, and imposter syndrome that accompany the relentless pursuit of startup growth.

Whether you are founding a company, leading an organization, or simply someone who often feels like you’re not good enough, Handwritten proves that you can build something extraordinary without having to be perfect.

The Quiet Art of Noticing: Evening Light, Fading Attention, and What Nature Still Teaches Us

Some of the most beautiful things in the world happen quietly.

Evening light through leaves
does not hurry.

It rests on the edges of green
as though time itself has paused.

The wind moves once,
and the whole tree answers.

No one applauds.
Nothing is recorded.

Yet the light keeps changing,
patiently,
as if it has always known
someone might eventually look up.

The First Artist
Watching evening light move through leaves has a quiet, humbling effect. Colours shift slowly. Green deepens into shadow. Gold slides along the edges of branches. A breeze passes through, and the entire canopy responds as though the tree were a single living instrument. No gallery could recreate this moment, yet it happens every evening somewhere in the world without audience or announcement.

We often describe nature as scenery, a pleasant background to human life. In truth, nature may be the greatest artist that has ever existed. The sky alone performs a daily exhibition of colour that would feel excessive if it were painted on canvas. Sunrise begins with pale blue and faint orange, gathers warmth gradually, then dissolves into daylight. In the evening, the process reverses. Sometimes it fades quietly. Sometimes the sky burns briefly with colours that last only minutes before surrendering to night.

Anyone who has watched mist settle over mountains will recognise the same quiet patience. At first, the slopes appear clearly defined. Then a thin veil of cloud drifts across the ridges. The outlines soften, disappear, and return again as the mist shifts. Sunrise in those landscapes can feel almost theatrical, though nothing about it is staged. Light slowly pushes through layers of cloud, revealing valleys that seemed hidden moments before. The colours change so gradually that it is difficult to say exactly when dawn becomes day. What becomes clear instead is that nature has never been in a hurry.

Rain carries its own quiet theatre. Anyone who has watched rain collect on a window understands how it slows the mind. The outside world softens. Shapes blur slightly. The rhythm of droplets sliding down glass creates a kind of unplanned music. Once, during a sudden afternoon shower, I found myself standing by the window longer than necessary, watching the rain erase the edges of the street outside. Nothing remarkable was happening. Cars moved slowly. Trees bent under the weight of rain. The sky turned a deeper grey. Yet the longer one watched, the more the mind settled. It was not dramatic calm, only a quieter form of attention.

Perhaps this is why nature has occupied such a powerful place in human imagination across centuries. Rivers appear in stories as symbols of continuity. Mountains become reminders of endurance. Forests carry an almost mythical sense of depth and mystery. These associations did not appear by accident. For most of human history, landscapes were not optional scenery. They shaped daily life.

In Singapore, this relationship between city and nature appears in small but visible ways. The country often describes itself as a garden city. The phrase can sound like marketing, yet there is truth in it. Trees line many roads. Parks appear between neighbourhoods. A walk through an ordinary estate might reveal flowering shrubs, birds resting on railings, or sudden stretches of green interrupting the geometry of buildings. The contrast becomes even clearer when one thinks of India, where nature often appears in overwhelming abundance. Mountains dissolve into mist. Monsoon clouds gather slowly over open fields. Rivers wind through valleys that have shaped entire civilisations. Yet the relationship with that beauty can be strangely conflicted. The same rivers that inspired poetry sometimes carry plastic bottles. Hillsides capable of breathtaking views are cut away for construction that will look dated within a generation.

The problem is not that people fail to admire nature. Many do. The problem is that admiration often stops at the level of spectacle. When appreciation remains superficial, care rarely follows. Nature does not require our admiration to continue. The sun will rise whether anyone watches it or not. Flowers will bloom whether someone stops to photograph them. Appreciation is not a gift we offer nature; it is a way of remembering that we are part of the world that produced us. And perhaps a way of protecting what still remains.

When Attention Begins to Fade
If nature continues its quiet artistry every day, a question naturally emerges. Why do we notice it so rarely?

Modern life has quietly damaged our powers of attention. The change arrived gradually. Phones filled moments that once held idle observation. Waiting for transport used to mean watching the sky or noticing how light moved across buildings. Now it often means looking down at a screen. Attention has become fragmented. Messages, headlines, notifications, short videos, advertisements. Each demands a few seconds before the next arrives. Nature does not operate at this speed. A sunrise unfolds over half an hour. Colours change gradually. If someone glances briefly and then returns twenty minutes later, the entire scene has already transformed. The reward lies in staying long enough to watch the transition.

Many people now encounter nature primarily through the act of recording it. Scenic viewpoints become temporary studios. Phones rise instinctively the moment the light becomes interesting. A sunset is admired for a few seconds, photographed, and shared before it has fully disappeared below the horizon. The strange result is that the moment becomes shorter rather than longer. Attention shifts from the sky to the screen, capturing it. The person standing in the landscape becomes an observer of their own documentation.

Nature becomes content rather than presence. Consumer culture strengthens this habit. Landscapes are packaged as experiences. Mountains, beaches, and forests become entries in travel lists. A waterfall becomes something to tick off rather than something to sit beside and listen to. Even the language of rest has become oddly transactional. People speak about “using nature to recharge” as though a park were a charging station and the mind a battery. There is nothing wrong with seeking calm outdoors. Nature does soothe the mind. But when appreciation becomes purely functional, something essential is lost.

Nature offers more than comfort; it offers correction. A mountain does not hurry because someone is late. The tide does not adjust itself to match a calendar. Seasons unfold according to rhythms that ignore human urgency. Standing before these rhythms can be quietly grounding. For a few minutes, the mind remembers that the world is larger than the concerns occupying the day.

What Disappears When We Stop Noticing
There is another reason why attention matters. Nature is not only beautiful. It is increasingly fragile. Forests shrink slowly at first, then suddenly. Rivers carry pollutants that did not exist a generation ago. Species disappear quietly, often without the majority of people even knowing they existed.

When people stop noticing nature, they also stop defending it. Indifference rarely begins with hostility. It begins with distance. If a forest is experienced only through photographs, its destruction may feel abstract. If a river has never been walked beside, pollution becomes a statistic rather than a loss. Attention is often the first step towards care.

Nature continues to offer extraordinary moments freely. A line of trees catching the final light of the day. Wind moving through leaves. The slow appearance of stars once the sky darkens. What disappears first is not the landscape itself. It is our ability to notice.

Learning to Look Again
It is tempting to conclude that humanity has lost its connection with nature. Cities expand, screens multiply, schedules tighten. Yet the connection may not be lost at all. It may simply be crowded out. Most people still pause when the sky suddenly fills with colour at sunset. Even the busiest commuter sometimes glances upward when evening light turns buildings gold. These reactions suggest that the instinct to notice has not vanished. It has merely been buried beneath noise and habit. Relearning attention does not require dramatic change. What it requires is intention. Attention is a skill. Like any skill, it weakens when it is not used.

The first step may be surprisingly small. Looking up, watching the way evening light moves through leaves. Standing by a window when rain begins instead of immediately reaching for a phone. Waiting a few minutes longer as the sky changes colour after sunset. These moments do not transform anyone into a better person. Nature does not grant moral improvement as a reward for observation. What it offers instead is temporary clarity. For a brief moment, the mind steps outside its usual urgency. Problems shrink in scale. The world feels larger and older than whatever troubled us that day. And sometimes that quiet perspective stays longer than expected.

And so we return to that quiet image. Evening light through leaves. It still moves slowly across the branches the way it always has. No announcement marks its arrival. No applause follows its departure. Yet anyone who pauses beneath that shifting canopy may notice something modern life often hides. The world has not become less beautiful. But beauty, like attention, requires practice. And the light, patient as ever, continues changing through the leaves as though it has always known someone might eventually look up.

2026 Week 34 Update

This week felt long! Not necessarily because anything went wrong, but because some weeks simply ask more of us than others. There were early starts, long days, important conversations, meetings that required concentration, and moments when the working day stretched well beyond its usual boundaries. By the middle of the week, tiredness had definitely entered the chat.

Professionally, though, it was a significant week. There were conversations about leadership and the future, opportunities to listen to different perspectives, and the interesting experience of evaluating not simply what someone has accomplished, but what they might bring to the next chapter of an organisation. Elsewhere, a major project continued moving from concept towards reality. Plans became more concrete, partnerships were explored, documents refined, and several small but necessary pieces fell into place. There were disappointments too, including an outcome that didn’t go the way we had hoped, but even that quickly became a question of: What can we do with this instead?

Personally, this week reinforced something I’ve been learning repeatedly this year: energy is finite. There is a difference between being capable of doing everything and needing to do everything, and perhaps wisdom lies somewhere in recognising that distinction.And underneath all the activity was the ordinary rhythm of life: family, routines, conversations, small pleasures, and moments of quiet squeezed between everything else. If last week was hectic, this one felt intense. But it was also purposeful. Things moved forward. Decisions came closer. And as the week ends, I think I’ve earned the right to do something wonderfully unproductive for a while. Sometimes rest isn’t what happens after the important work. Rest is part of the important work.

Today, English novelist and playwright, best remembered for The Hundred and One Dalmatians Dodie Smith’s quote is a gentle reminder that some of life’s greatest luxuries cannot be bought. In a world where luxury is usually associated with expensive possessions, beautiful places, or exclusive experiences, Smith offers something wonderfully simple instead: the freedom to sit quietly and think. Contemplation requires very little. We don’t need special equipment, money, or even a particular place. We simply need enough stillness to allow our minds to wander, reflect, question, remember, and imagine. Yet ironically, this completely free luxury can sometimes feel incredibly difficult to obtain. Our days are filled with responsibilities, notifications, conversations, deadlines, and endless distractions. Even when we have a few spare minutes, we often instinctively reach for something to occupy them.

Smith’s words suggest that perhaps we underestimate the value of doing nothing except thinking. Contemplation gives us space to process what has happened, understand how we feel, and decide what truly matters. It allows ideas to emerge without being forced and gives us an opportunity to notice things that become invisible when we are constantly rushing. There is also something quietly rebellious about choosing contemplation in a culture that celebrates constant productivity. Time spent thinking may appear unproductive from the outside, yet it can bring clarity, creativity, gratitude, and greater self-awareness. Perhaps that is why contemplation really is a luxury. Not because it costs money, but because it asks us to give ourselves something increasingly precious: undivided time and attention.

In verse 2.47 of the Bhagavad Gita, Lord Krishna says much of our stress comes from trying to control outcomes. We worry about results before the work has even begun. We become attached to specific endings and measure our worth according to whether those endings arrive. Krishna offers a liberating alternative. Focus on the work. Focus on the effort. Focus on what is within your control. The outcome is never entirely ours. Paradoxically, when we release our grip on results, we often perform better. Fear loosens its hold. Anxiety loses some of its power. We become fully present to the task before us. This verse is not an invitation to care less. It is an invitation to care differently. Do the work wholeheartedly. Let the outcome unfold.

This week, I learned that most of the pieces shift and fall into place behind the scenes. Everything is aligning in your favor in ways you’ll only understand later. Before those changes become visible, we often have to move through periods of waiting, confusion, and uncertainty. As difficult as it may feel, you have to fully trust the process through the delays. Trust that everything is unfolding exactly as it should. Your power lies in the sure belief in the natural flow of your life. Release the need to control. Let your inner wisdom lead the way. Life is shaping you for something greater.

That’s all from me this week. Stay safe, stay happy and stay positive! Speak soon!